Rolled Vs. Folded
	Proudly tucking away a roll of twenty five original , mint unused 30" x 40" Fistful of Dollars (1967) posters along with a portion of other Fistful memorabilia direct from my collection
	Another subject the modern collector seems to be ill informed about is the rolled vs. folded poster. I once presented an interviewer at my house with a roll of 50 original Halloween one sheets from 1977. Almost immediately the young whelp proclaimed that they must be fakes, as posters did not come rolled before 1985 . Luckily I am not a profane man or a flurry of expletives might have been thrown his way.  Nothing is more disheartening than to insult a serious dealer or collector about his vintage premium items that are in extraordinary condition. First, let's start with the basics in that a poster is printed flat. A poster does not come out of a printing press folded . Now that we have that straightened out I can tell you that from the early nineteen hundreds through the early eighties almost all movie posters were sent through a folding machine called the Quadrature Press . This was done purely for economic reasons to cut the expenses greatly in the shipping of the mass number of posters out to movie houses across the country and overseas (much cheaper to ship folded material in a box than have to ship in large bulky tubes). Eventually,  the companies began to realize the aesthetic value and beauty of these posters not only for the promotional impact but movie posters started to be viewed as an important piece of Americana.     Luckily myself and several other individuals I know had felt this way long before National Screen Service started shipping posters rolled. I personally had thousands of posters "overprinted" for my personal use and never sent them through the folding machines. I have thousands upon thousands of vintage original rolled one sheets dating back to the thirties . Many I had found in storage in National Screen's warehouses while I was in their employ .Luckily because of my position at NSS I was allowed to take whatever I wanted for myself . Others in NSS also did the same for their personal collections or to sell to assorted friends or antique dealers they knew. So my friends, when you hear of someone who has some questionable items because you've never seen a particular title rolled before don't be so quick to dismiss it as fake . Look into the person's history and the posters history and you might get a welcome surprise that they may have been one of the privileged ones to have a connection at one of the 5 National Screen Services that existed at one time .